Kajian Tentang Pemasaran Online Untuk Meningkatkan Peluang Bisnis
DOI:
https://doi.org/10.56721/prosalif.v2.2023.56Keywords:
Creative Business, Digital Marketing, Online MarketingAbstract
This research aims to examine online marketing to promote brands, build preferences and increase sales through various online marketing. This research is a survey, with sources being Postgraduate Students with Masters of Management at Primagraha University who have online-based independent creative businesses for the 2022-2023 academic year. The results of the observations found various kinds of products/services with several business names, such as Ksatria Graphic, MultiqRaft, Acharehe hockey, Anugrah Sentosa, Rumah Showcase, and many more. This research provides an overview of the basis for selecting media, strategies, selecting segments, strengths, and weaknesses, and what failures have been experienced in running a business. The desired hope from the results of this research is to become a reference for potential actors, especially young people, in online marketing. In the future, we can complement an excellent example into a more robust strategy.
References
Anderson, K., & Jack, D. C. (2002). Learning to listen: Interview techniques and analyses. In The oral history reader (pp. 171-185). Routledge.
Haerofiatna, H., & Chaidir, J. (2023). Smart City Master Plan for the Government of Serang Regency. Global Journal of Human Resource Management, 11(3), 1-11.
Kania, D., & Mudayat, M. (2022). Kinerja karyawan hotel bintang 4 dan bintang 5 di Bandung Raya. Jurnal Integrasi Sumber Daya Manusia, 1(1), 1–20.
Kenrianto, I. (2016). Bisnis Online Rovolution. Jakarta: Gramedia Pustaka Utama
Kotler, P. (2010). Marketing. Jakarta: Erlangga
Minichiello, V., Aroni, R., & Hays, T. N. (2008). In-depth interviewing: Principles, techniques, analysis. Pearson Education Australia.
Neumann, C. B., Neumann, I. B., Basberg Neumann, C. B., & Neumann, I. B. (2018). Interview techniques. Power, culture and situated research methodology: Autobiography, Field, Text, 63-77.
Nikmah, F. (2017). Kajian tentang pemasaran online untuk meningkatkan peluang bisnis. Jurnal Administrasi Dan Bisnis, 11(1), 47-56.
Rahayu, S., Irvan, P. A., Anggraini, S., Wulandari, R., & Friyatmi, F. (2021). Kajian Tentang Pemasaran Online untuk Meningkatkan Penjualan di Anne Kamper’s Pariaman. Jurnal Pendidikan Tambusai, 5(2), 2652-2660.
Setiadi, A. (2016). Pemanfaatan media sosial untuk efektifitas komunikasi. Cakrawala: Jurnal Humaniora Bina Sarana Informatika, 16(2).
Shiratina, A., Indika, D. R., Komariyah, I., Kania, D., & Solihin, E. H. (2020). Pemasaran Online Melalui Penerapan Iklan Secara Digital. Jurnal Sains Manajemen, 2(1), 15-23.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Amiruddin Amiruddin, Listia Muslimah
This work is licensed under a Creative Commons Attribution 4.0 International License.
