Faktor-Faktor Kepuasan Pelanggan: Literature Review

Authors

  • Hengki Siswo Utomo Universitas Primagraha
  • Mardani Mardani Universitas Primagraha
  • Tubagus Regiasa Fajar Universitas Primagraha

DOI:

https://doi.org/10.56721/prosalif.v2.2023.59

Keywords:

Service Quality, Customer Satisfaction

Abstract

Previous or relevant research is fundamental in a study or scientific article. Prior or relevant research strengthens the theory and phenomenon of the relationship or influence between variables. This article reviews the factors that influence customer satisfaction in a study of the Marketing Management literature. The results of this literature review article are Service Quality affects Customer Satisfaction.

References

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Published

2023-07-06

How to Cite

Utomo, H. S., Mardani, M., & Fajar, T. R. (2023). Faktor-Faktor Kepuasan Pelanggan: Literature Review. Prosiding Amal Insani Foundation, 2, 263–269. https://doi.org/10.56721/prosalif.v2.2023.59